{"product_id":"james-boags-beer-premium-lager-6pk-790410","title":"James Boag's - Beer Premium Lager (6 Bottles x 375mL)","description":"\u003ch3\u003eJames Boag's - Beer Premium Lager\u003c\/h3\u003e\u003csection class=\"content-page-banner bg--primary-accent flex justify--center items--center bg-cover full--vh font-size--xxxl text-align--center light lazyloaded\" data-bgset=\"\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_180x.jpg?v=1542589814 180w 138h,\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_360x.jpg?v=1542589814 360w 276h,\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_540x.jpg?v=1542589814 540w 414h,\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_720x.jpg?v=1542589814 720w 552h,\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_900x.jpg?v=1542589814 900w 690h,\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_1080x.jpg?v=1542589814 1080w 828h,\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_1296x.jpg?v=1542589814 1296w 994h,\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_1512x.jpg?v=1542589814 1512w 1159h,\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_1728x.jpg?v=1542589814 1728w 1325h,\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_1944x.jpg?v=1542589814 1944w 1490h,\/\/cdn.shopify.com\/s\/files\/1\/0068\/4703\/7529\/files\/story_7cb673a6-69d1-4f98-9254-2a1c6d10f8fc_2048x.jpg?v=1542589814 2048w 1570h\"\u003e\u003cdiv class=\"pure-g introduction\"\u003e\u003cdiv class=\"pure-u-1\"\u003e\u003cp\u003e\u003cstrong\u003eClassic, subtle and perfectly balanced, James Boag's Premium Lager is well loved at home and widely acclaimed overseas.\u003c\/strong\u003e\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"pure-g\"\u003e\u003cdiv class=\"pure-u-1 pure-u-lg-1-2\"\u003e\n\u003cp\u003eJames Boag’s Premium is a smooth, subtle lager, a perfect balance between hop and malt.\u003c\/p\u003e\n\u003cp\u003eIt’s created with the finest ingredients, world-class brewing skills and the pure waters of Tasmania. We’ll never compromise on the quality of James Boag’s Premium or the water we use to make it.\u003c\/p\u003e\n\u003cp\u003eJames Boag’s Premium is a traditional Australian premium lager. It is a full-bodied beer at 4.6% ABV. This lager represents the classic beer loved by so many Australians.\u003c\/p\u003e\n\u003cp\u003e--------------------------------------------------------------\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eTASTING NOTES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eBright pale straw in colour with finely beaded bubbles, the lager has a fruity front palate, followed by its distinctly crisp, dry finish. This unique taste combination makes it the ideal accompaniment to seafood, a perfect match of flavour intensity. James Boag’s Premium well rounded, subtle lager with the perfect balance between hop and malt.\u003c\/p\u003e\n\u003ch4\u003ePERFECTLY BALANCED LAGER\u003c\/h4\u003e\n\u003cp\u003eThis classic lager is a thoughtfully crafted balance between hop and malt to create the subtle, smooth, and fresh taste you love.\u003c\/p\u003e\n\u003ch4\u003ePURE TASMANIAN WATERS\u003c\/h4\u003e\n\u003cp\u003eJames Boag Brewery, Launceston, exclusively brews and bottles James Boag’s Premium Lager using crisp Tasmanian water, and only the finest hops and barley to produce this exceptional beer.\u003c\/p\u003e\n\u003cp\u003e--------------------------------------------------------------\u003c\/p\u003e\n\u003ch2\u003eTHE BEAUTIFUL TRUTH ABOUT THIS BEER\u003c\/h2\u003e\n\u003cp\u003eAt James Boag, our master brewers tap into the purity of Tasmania’s water and natural ingredients to create an exceptional drop. To give you an insight into the purity of our process and provide you with the information you need to make informed decisions about beer, we’re part of a new initiative, Beer The Beautiful Truth.\u003c\/p\u003e\n\u003cp\u003eDon’t worry, nothing about the refined taste of James Boag’s Premium has changed. We just want to share the nutritional information for your favourite beer and help you understand the basics behind the ingredients, brewing, rituals and more. Why? Because the truth is a beautiful thing.\u003c\/p\u003e\n\u003cp\u003eTo find out how James Boag’s Premium can be 99.9% sugar free on average, visit Beer The Beautiful Truth.\u003c\/p\u003e\n\u003cp\u003e------------------------------------------------------------\u003c\/p\u003e\n\u003ch2\u003eAWARDS – JAMES BOAG’S PREMIUM LAGER 5% (2017)\u003c\/h2\u003e\n\u003cp\u003eWhilst the ABV has recently changed, our Premium Lager remains a great tasting drop. We are proud of the history and evolution of the brand and the awards we have won along the way:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cdiv\u003eGold Medal – 2008 International Monde Selection\u003c\/div\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cdiv\u003eCrystal Prestige Award – 2007 International Monde Selection (10 consecutive Gold Medals 1998–2007)\u003c\/div\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cdiv\u003ePremium Beer of the Year – 2005 Australian Liquor Industry Awards\u003c\/div\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cdiv\u003eGold Medal – 2005 International Monde Selection\u003c\/div\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cdiv\u003eGold Medal – 2005 New Zealand Beer Awards\u003c\/div\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cdiv\u003ePremium Beer of the Year – 2004 Australian Liquor Industry Awards\u003c\/div\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/section\u003e\u003csection class=\"color--primary-text bg--primary-background pt3 lg-up--pt4 pb1 lg-up--pb2 dark\"\u003e\u003cdiv class=\"max-site-width px2 lg-up--px3 text-align--center pt3\"\u003e\u003cdiv class=\"max-width--4 mx--auto\"\u003e\u003cdiv class=\"md-dn--hide t--opinion-semi caps  lg-up--font-size-em--l\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/section\u003e","brand":"HFM","offers":[{"title":"1 \/ Default \/ Default","offer_id":35249112809622,"sku":"790410","price":21.79,"currency_code":"GBP","in_stock":true},{"title":"73 \/ Australia \/ Default","offer_id":35249112875158,"sku":"790410","price":21.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0438\/2126\/9142\/products\/790410-done.jpg?v=1594894576","url":"https:\/\/softsensbaby166-com.myshopify.com\/products\/james-boags-beer-premium-lager-6pk-790410","provider":"softsensbaby166.com","version":"1.0","type":"link"}